Cómo Abrir Y Manejar
Su Cuenta De Cheques
(How To Open And Use A Checking Account)

Cultivate creditworthiness in an audience
that does not understand or trust financial institutions.

FACT: One third of U.S.-born Hispanic residents and over half of all Mexican immigrants lack bank accounts, according to the U.S. Census Bureau.
FACT: Many industry analysts believe that half of all U.S. retail banking growth during the next two decades will originate from the growing Hispanic market.

Banking skills education offered in the workplace, community center, or church meeting room is the key to reaching – and cultivating – Hispanic community members who want to realize the American dream.

The Hispanic community has misconceptions and distrust about financial institutions, financial services and money in general. Revise those views, with educational materials that are relevant and appropriate.

Cómo Abrir Y Manejar Su Cuenta De Cheques starts the process and builds money management skills with detailed how-to instructions. The Workbook covers:

• Benefits of financial institutions,
  
• Choosing and opening a checking account,
• Writing checks in English,
• Skills for using a checking account,
• Managing your account,
• Using electronic services.
  

Both a promotional and instructional resource, you can use the Workbook for:

• New customers who visit your branches,
• Classes in your community,
• In-house bank seminars,
• Community outreach events,
• A blitz of your own.
• The possibilities are endless.

Reach the unbanked Hispanic community members with this unique tool, as they learn how to handle money responsibly and become creditworthy. Help them build their financial assets and establish loyalty as they grow to use a wide variety of financial services.